Search Optimization

Search Engine Optimization

Put your search terms together for maximum effect! Search optimization to make sure that your web pages show up as well as possible in search engine rankings is one of the most critical aspects of Internet marketing. With literally millions of web pages competing for search engine attention, optimizing your pages for maximum visibility is increasingly critical. Whether your pages appear first or last in search listings is strictly up to how your pages and keywords are set up. Web surfers are impatient and research has demonstrated that unless your pages appear on the first three pages of search results it is unlikely to ever be seen by searchers. The best part about search optimization is that other than the cost of the optimization service itself there is no cost to you for improved search performance.

This is not just a theoretical discussion for us. ITI systematically uses search optimization in the marketing of our own products and services; our own commercial web sites all make extensive use of search optimization techniques. Our search optimized web sites are regularly listed high in search results - even against much larger advertisers. We understand first hand the copy organization, Metatag selection and web robot setup to optimize search engine results and we'll apply those skills to search optimizing your web site. While nobody can guarantee search engine placement, it is worth the effort to optimize because "native" search results are viewed by Internet users as much more credible than banner advertising or PPC ads.

It can take a lot of research, trial and error to search optimize your web site. There are a lot of subtle rules and they vary substantially from search engine to search engine. As a time saving alternative for you, ITI will develop search optimization recommendations for your web site. First, based on your input, we review your web site and products for search terms. We then compile the recommended optimizations and submit them to you for implementation by your webmaster. Once the optimization is complete we then submit your site to the major search engines for indexing.

A typical ITI Search Optimization Program includes:

Review selected web site and product(s)

	Develop Metatags with up to 100 recommended keywords within search engine guidelines.
	Review home page text for optimal keyword density. Recommend changes, supplemental copy to meet guidelines of most popular search engines. (Google, Yahoo!, AOL).
	Submit recommendations to webmaster for implementation (If you don't have a webmaster we can also do the optimization for you.)
	Submit web site to major search engines for indexing.
	Ongoing monitoring of search performance and periodic re-submission to search engines (recommended at least every 90 days).
	Other custom services as you require.

Search optimization can be performed stand alone and it is an ideal companion to a Pay Per Click (PPC) advertising program (see PPC Ads) to give you the best possible odds of having popular search engines like Google or Yahoo find your web pages. It works - the odds are you're reading this because you clicked on one of our PPC adds or optimized search results!

Turnaround for a typical search optimization program is 10 days to two weeks, depending upon our work load; rush service may be available. (Please note: due to re-indexing schedules of search engines it may take several weeks for optimizations to produce noticeable results.) Please go to our getting started page now for rate estimates and for information on how to get your web site search optimization program started now.