Turnkey Pay Per Click (PPC) Advertising Programs
Pay Per Click ("PPC") advertising is one of the fastest growing
Internet sales technologies. Unlike banner advertising, where you pay based upon how
many times your ad is seen (pay per view or "PPV"), PPC ads only charge you when
your ad is actually selected by a potential customer. The amount you will pay per
click is selected by bidding among other PPC ad users targeting the same search engine
keywords. PPC ads can be developed for almost any budget but it takes skill and
experience to generate an effective PPC ad program.
This is not just a theoretical discussion for us. ITI was one of the first online companies to systematically use PPC in the marketing of our own products and services; our own commercial web sites all make extensive use of PPC ad techniques. Targeted PPC ads for our product web sites regularly produce click through rates as high as 25% for pennies! We understand first hand the required ad copy, keyword selection, and program management necessary to produce a successful PPC ad program and we'll apply those skills to building an effective PPC ad program for you.
It can take a lot of research, trial and error to develop your first PPC ad program. There are a lot of subtle rules and editorial limitations and they vary substantially between PPC programs. Mistakes can be expensive and cost you valuable time. As a time saving alternative for you, ITI will develop an entire turnkey PPC ad program for your web site and have it up and running in a few days. First, based on your input, we review your web site and products for PPC ad content. We then put together ads with three of the broadest coverage PPC search engines - Google, Yahoo! Search Marketing (formerly Overture) and Miva (formerly FindWhat) - and set everything up for you; we can also add additional PPC search engines of your choice for a small additional charge. All you have to do is monitor the results and process the orders.
A typical ITI PPC Advertising Program includes:
 | Review selected web site and product(s) |
| Develop PPC ad copy within search engine editorial guidelines |
| Set up your PPC accounts with Google, Yahoo! Search Marketing (formerly Overture) and Miva (formerly FindWhat) with up to 100 keywords for each search engine. Additional keywords and PPC search engines can also be added to your program. |
| Establish initial PPC bidding strategy based upon your budget and objectives |
| Ongoing monitoring of bids and advertising program performance. |
| Other custom services as you require. |
A PPC advertising program can be developed stand alone and it is an ideal companion to our search optimization service (see Search Optimization) to give you the best possible odds of having popular search engines like Google or Yahoo find your web pages. It works - the odds are you're reading this because you clicked on one of our PPC adds or optimized search results!
Turnaround for a typical PPC program is 10 days to two weeks, depending upon our work load; rush service may be available. Please go to our getting started page now for rate estimates and for information on how to get your web site PPC ad program started now.